Mini Pommery reinvents Brit Pop
Published:  11 July, 2008

A mini-Champagne bottle decked out in the colours of the British flag is the latest addition to Pommery's Pop range.

The launch follows hot on the heels of a stars and stripes version introduced for American Independence Day.

"It gives a whole new meaning to the term Brit Pop," said Sara Hicks, UK manager for Vranken-Pommery Monopole.

Pop UK has an rrp of 13.50 and supplied in the UK by Percy Fox and Justerini & Brooks.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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