Feminine appeal for Frizzante

11 July, 2008

A

range of Italian sparkling wines aimed at women in the 25-to-35 age bracket has been launched by Buckingham Schenk.

Morrisons is

listing the Pinot Grigio blush, the first product in the Frizzante range being produced by Schenk Italia.

The wine is being sold by the multiple for 4.99.

Buckingham Schenk approached non-wine design agencies to come up with the wine's look, which it said takes its cues from the world of perfume, with sweeping fonts and luxurious colours.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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