One Big Tree for all types of fruit

11 July, 2008

Kopparberg cider will have a presence at Camp Bestival this weekend and Scotland's Connect music festival at the end of August.

The Swedish brand will give festival-goers the chance to taste its pear, apple and mixed fruit ciders in activity under the banner of One Big Tree.

A custom-built pavilion will have seating under a giant tree, with DJs playing chilled beats during the day and

dance music at night, when the tree will be lit up.

Other

activity

includes privilege cards which will be

distributed to consumers in Scotland, giving them access to a number of club nights in towns and cities across the country in July and August.

The nights will feature six emerging groups who will feature on a series of three limited-edition 7-inch discs to be released by the brand.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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