Cash giveaway to boost Ribena sales

11 July, 2008

GlaxoSmithKline is running

its biggest

on-pack promotion for Ribena.

The company is investing 1.75 million in the push, which will see 1,000 being given away every day

until October.

The text-to-win mechanic will be available on all core Ribena products and will be supported by a radio and poster ad campaign.

Brand manager Rachel Quinlan said: "We're anticipating an excellent response to our 1,000 a day giveaway - it will stimulate excitement in the entire Ribena range, increase the frequency of purchase among existing consumers and attract new customers to the brand."

Ribena 100% Pure Juices will also be backed by a 1.4 million sampling campaign this summer. The Ribena Harvestival is designed to "bring the taste of the countryside to consumers" and includes a series of events in 41 locations . The activity forms part of a 15 million spend on Ribena in 2008.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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