Cinema push for Russian Standard

21 July, 2008

Russian Standard vodka is raising its profile further in the UK market with its first ever cinema advertising campaign.

The brand has already been seen on TV screens after its launch in the UK last year and the move into cinema emphasises the determination of Russian billionaire banking tycoon Roustam Tariko to make a success of his vodka in a market dominated by Smirnoff.

The cinema ad is a reworked cut of the TV ad shot by Michael Haussman, who has directed music videos for artists including Madonna, Kanye West and Jennifer Lopez.

The campaign will be seen through the remainder of July and August, with a high level of activity around the new Batman film, the Dark Knight.

Andy Corris, senior brand manager at First Drinks Brands, said: “Russian Standard has catapulted into the position of the UK’s third biggest premium vodka with in a year of launch. We are committed to building on this throughout the year.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter