Challenge for change

13 July, 2008

With the drinks industry

in the media spotlight, highlighting

the positive work happening

has never been more important.

Our Responsible Drinks Retailing Awards aim

to do just that

Off Licence News strives to highlight best practice year-round, but our annual RDR Awards have become established as a key focus for the trade as it continues to improve and embrace best practice.

Now celebrating their fifth year, and run jointly with our sister magazine Morning Advertiser, the RDR Awards are dedicated to rewarding businesses and organisations that make the best efforts to sell alcohol responsibly.

The trade has been divided

into several categories in an effort to recognise as many initiatives as possible. These include

steps taken

by individual licensees to banish trouble


partnerships between local authorities and the police.

The winners of the 2008 awards will be judged by a panel of industry experts who will be looking for examples of best practice and a consistent approach to promoting the responsible sale of alcohol.

The finalists will be invited to a special awards lunch in London on Nov 11 ,

where the overall winners will be announced.

Licensing minister Gerry Sutcliffe is lending his support to the cause

and will open the ceremony and present

awards to winners from all areas of the industry.

The awards will be preceded by a high-level conference covering the latest developments in RDR.

The RDR Awards explained

Why enter?

As demonstrated by previous winners, the awards can help you promote your business or organisation.

They recogni se that you are trading within the law and helping

protect the local community.

Award categories

Chain: the multiple retailer who has done the most to help its outlets deal with the challenges of drinks retailing.

Independent store: the independent retailer who has gone beyond the call of duty in ensuring they and their staff retail alcohol responsibly.

Innovation of the Year: for anyone in the on or off-trade who has come up with one single, specific idea or initiative to demonstrate RDR.

Local Authority of the Year: for measures taken with the pub and off-licence

trade in tackling the problem of antisocial behaviour.

Police Champions of the Year: for the police authority that does the most to support and encourage retailers to promote RDR standards on their premises.

Best Initiative: this category applies to the public sector groups above, plus the likes of Town Centre Management, the NHS and the Education Trust. It is open to any group that has come up with a single, specific initiative that has been employed to demonstrate RDR and tackle problems in both the on and off trades.

How to enter

Entrants are required to write no more than 1,000 words to support each category.

Full details and an entry form can be obtained from Sarah Stevens on 01293 610403, or email her at

Alternatively, visit, where you can get more info and download an entry form.

Please return your form no later than Sept 5

2008. The awards lunch will be held at the Landmark Hotel in London on Nov

11 2008.

RDR conference: personal responsibility

Before the awards lunch will be the fifth annual RDR conference, also at the Landmark Hotel, focusing on encouraging personal responsibility.

A packed morning will see key industry speakers addressing the crucial issues currently facing the trade.

Panel discussions will give you the chance to put your own views across for debate and share your concerns.

Topics will include how to tackle under-age drinking, empowerment, raising consumer awareness, lessons learnt

from Scotland and tips on how the trade can best promote itself in the wider world.

After the morning seminar, you will have the chance to continue discussions and networking at a drinks reception

before lunch and the awards ceremony.

To book your place as a delegate at the conference, contact Sarah Stevens on 01293 610403, or email

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