Beam Global

11 July, 2008

Prewetts Mill, Worthing Road, Horsham, West Sussex RH12 1ST

T: 0800 434 6602

W: johnharveyandsons.com

Marketing and promotional spend for 2008/9: £2.5 million

Brands: Harveys (Spain), Cockburn's (Portugal)

Key personnel: Janice Moorfield, brand manager for Harveys and Cockburn's; Peter Sandstrom, marketing director; Drew Munro, general manager

Beam Global's John Harvey fortified wine division had a busy year with a repackaging for the Cockburn's range and a £2 million support package to position it as a brand with "a fine disregard for the rules". Cockburn's Light White and 20

Year Old Tawny ports were packaged in 50cl clear glass bottles to encourage trial. Harveys

launched a Very Old Rare Sherry (VORS) range comprising Fine Old Amontillado, Palo Cortado, Rich Old Oloroso and Pedro Ximénez, all in 50cl bottles with an rrp of £19.95. The range featured the new H packaging style introduced for the whole Harveys portfolio.




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter