Bibendum Wine

11 July, 2008

113 Regents Park Road, London

NW1 8UR

T: 020 7449 4000

E: sales@bibendum-wine.co.uk

W: bibendum-wine.co.uk

Established: 1982

Turnover: £122 million

Brands: Argento (Argentina), Melini, Lamberti (Italy), St Hallett (Australia), Laroche (France)

Off-trade split: 30%

Key personnel: Michael Saunders, managing director; Richard Cochrane, director off-trade sales; Fiona Cochran, director of marketing

Bibendum's off-trade sales have grown by

more than 50%, with particular focus on premium own-label brands for Tesco's Finest range, Waitrose's In Partnership With and Marks & Spencer. The company

took on new agencies in southern

France, the Rhône, Germany and

Austria and, through Bibendum

Ventures, launched winemaking

projects in France, Tuscany and

Mexico. The House That Bibendum

Built tasting in January was the company's biggest ever, with

more than 1,600 people attending.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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