Brown-Forman Wines

11 July, 2008

Grove House, 2 Orange Street, London WC2H 7DF

T: 020 7478 1300

E: georgia_chubb@b-f.com

W: brown-forman.com

Established: 1994

Turnover: £20 million

Marketing and promotional spend for 2008/9: £3.6 million

Brands: Fetzer Valley Oaks, Fetzer Coldwater Creek, Bonterra, Sonoma-Cutrer (California), Bolla (Italy)

Off-trade split: 60%

Key personnel: Georgia Chubb, brand manager Fetzer and Bolla, UK and Ireland; Andrew Pearce, sales director for UK and Ireland; Lisa Bailey, finance director,

western Europe

A strategic review of Brown-Forman's European wine business resulted in the marketing of its wine brands being integrated with spirits, which meant that managing director David Cox and marketing director Simon Legge left the company. Fetzer and Bonterra wines received promotional price support in the off-trade, along with experiential marketing and tasting activities across the UK at events such as the Chelsea and Hampton Court flower shows. The company is also a sponsor of the Big Chill festival. Bonterra launched a Sauvignon Blanc and a rosé in Waitrose.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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