Chaliť Richards

11 July, 2008

The Sovereign Distillery, Wilson Road, Huyton, Liverpool L36 6AD

T: 0151 480 8800

E: chalie@halewood-int.com

W: chalie-richards.co.uk

Established: 1700

Brands: Finca Las Moras (Argentina), Eisberg alcohol free (Germany), Casa Donoso (Chile), One World (Australia, South Africa, California, Italy), Simonsig (South Africa)

Off-trade split: 85%

Key personnel: Bob Rishworth, managing director; Nick Leonard, general sales manager; Lise Ewins, sales support and marketing manager

Chaliť Richards claims 40% volume sales growth over the past year, led by Argentine brand Finca Las Moras and the One World range of wines sourced from across the globe. Finca Las Moras was supported by the Perfect Harmony campaign of advertising and consumer sampling, to coincide with the launch of new packaging. A rosť was added to the One World range. In the months ahead, there will be activity in Waitrose and Thresher to support the Simonsig Brut Rosť and Chenin Blanc wines from South Africa.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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