The Company of Wine People Europe

11 July, 2008

29 Corsica Street, London N5 1JT

T: 020 7418 1840

E: info@thecompanyofwinepeople.co.za

W: thecompanyofwinepeople.co.za

Brands: Arniston Bay, Thandi, Kumkani, Welmoed, Versus (South Africa)

Off-trade split: 95%

Key personnel: Barney Davis, UK brand and business development manager; Felicity Billington, UK brand and trade marketing manager

The launch of the Arniston Bay pouch was a highlight

of the past year for The Company of Wine People, aiming to push the boundaries of sustainability in the wine industry and "make people think differently about the cradle-to-grave life cycle of wine". The world first in packaging brought immediate listings in most major multiples . Cape Crossing is a new Arniston Bay sub-brand.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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