Concha y Toro UK

11 July, 2008

MWB Business Exchange, John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP

T: 01865 338013

E: enquiries@conchaytoro.eu

W: conchaytoro.com

Established: 2001

Marketing and promotional spend for 2008/9: £1 million

Brands: Casillero del Diablo, Isla Negra, Viña Maipo, Cono Sur (Chile), Trivento (Argentina)

Off-trade split: 80%

Key personnel: Cristián López, managing director; Simon Doyle, commercial director; German Lledo, finance director

It's been a busy time for Concha y Toro UK with the launch of sparkling wines

from Cono Sur and Casillero del Diablo, the Maycas del Limari Reserva range, a fine wine sales division,

and the repackaging

of the Cono Sur varietal and reserve ranges.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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