D&D Wines International

11 July, 2008

Adams Court, Adams Hill, Knutsford, Cheshire WA16 6BA

T: 01565 650952

E: ddwi@ddwinesint.com

W: ddwinesint.com

Established:1973

Turnover: £50 million-plus

Marketing and promotional spend 2008/9: £5 million

Brands: La Gioiosa (Italy), Luis†Felipe Edwards (Chile), Angove's (Australia), Bodegas Muriel (Spain), Champagne Martel (France)

Off-trade split: 95%

Key personnel: David Garlick, managing director; Lewis Jones, marketing director; Ivo Hasler, senior winemaker

One of the major developments for D&D Wines International has been the extension of Italian brand La Gioiosa with a range of naturally lower-in-alcohol wines at 9% abv.

Luis Felipe Edwards wines from Chile have been given a major packaging relaunch across all three levels, from

entry-level to premium. The company plans to incorporate

a responsible drinking focus

in its sales process over future months.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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