E&J Gallo

11 July, 2008

Swan House, Cowley Business Park, Uxbridge, Middx UB8 2AD

T: 01895 813444

W: gallofamily.co.uk

Established: 1933

Key personnel: Mark Tinsley, off-trade sales director UK; Nick Elkin, grocery sales director UK; David Mallory, impulse channel controller UK; Ian Belcher, trade marketing controller Europe; Edward Ward, brand marketing controller Europe

Off-trade split: 93%

Brands: Gallo Family Vineyards, Turning Leaf, Rivercrest, Barefoot (US), McWilliams (Australia)

This was the year

Gallo took its

on-trade over-ice serve for rosé wine into the take-home market, with special packs containing bottles of White Grenache or White Zinfandel, a glass and an ice tray. Self-seal ice cube bags were also given away on bottles in a £2.5 million push for the pink wines. A White Grenache wine box in the shape of a handbag was sold through Tesco, and Gallo Family Vineyards had a new best mate in the form of Gordon Ramsay and sponsorship of his F-Word TV programme. A Pinot Grigio was added to the Family Vineyards range.




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