Free Run Wines

11 July, 2008

2 Woodleys Yard, Westy Street, Aldbourne, Wilts SN8 2BL

T: 01672 540990

E: charles@freerunwines.com

W: freerunwines.com

Established: 2000

Brands: Viña Albali, Altos de Tamarón, Francois Dubois, El Circulo, Analivia (Spain)

Off-trade split: 90%

Key personnel: Charles Elms, director; Nicolas Bauer, director; Kate Evans, marketing

Free Run has taken on new suppliers in Chile, Argentina and New Zealand to meet market trends and launched improved labels for its Viña Albali range of Spanish wines. New launches included El Circulo Rioja Crianza, the first crianza from the new Pagos del Rey winery.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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