Foster's EMEA

11 July, 2008

Regal House, 70 London Road, Twickenham, Middx TW1 3QS

T: 020 8843 8411

E: firstname.lastname@fostersgroup.com

W: fostersgroup.com

Established: 1876

Brands: Lindemans (international), Wolf Blass, Penfolds, Rosemount (Australia), Beringer (US )

Key personnel: Peter Jackson, managing director; Neil Barker, commercial director UK; James Lousada, marketing director

Foster's EMEA was one of several major wine companies to get the eco bug this year with the introduction of Wolf Blass Green Label wines in PET bottles in Sainsbury's. The year saw the company's major wine brands strongly supported with both Beringer and Penfolds backed by press advertising. Rosemount went to the movies as sponsor of both the London Film Festival and the BAFTA Film Awards.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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