Gonzalez Byass

11 July, 2008

The Hyde, Woodcock Hill, Coopers Green Lane, St Albans, Herts AL4 9HJ

T: 01707 274790

E: info@gonzalezbyassuk.com

W: tiopepe.co.uk

Established: 2004

Turnover: £30 million

Marketing and promotional spend for 2008/9: £6 million

Brands: Tio Pepe, Beronia Rioja, Altozano, Soberano, Croft Original (Spain)

Off-trade split: 80%

Key personnel: Martin Skelton, managing director; Suzanne Strain, wine director; Jeremy Rockett, marketing director

Sampling at farmers' markets and promotional radio interviews fronted by Olly Smith are just two of the ways Gonzalez Byass has been positioning its flagship Tio Pepe fino sherry as a pre-dinner drink. The brand has also been promoted through

20cl trial bottles in the off-trade carrying a money-off voucher to encourage repeat purchases. Morrisons' senior wine buyer Suzie Cornwell has

joined

as senior off-trade business manager.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter