Hatch Mansfield

11 July, 2008

New Bank House, 1 Brokenhurst Road, Ascot, Berks SL5 9DJ

T: 01344 871800

E: sales@hatch.co.uk

W: hatchmansfield.com

Established: 1994

Turnover: £40 million-plus

Brands: Louis Jadot, Taittinger (France), Errazuriz (Chile), Villa Maria (New Zealand), CVNE (Spain)

Off-trade split: 70%

Key personnel: Patrick McGrath MW, managing director; Mark Calver, sales director; Paul Hughes D'Aeth, financial director

Family-owned Rioja house CVNE, whose brands include Cune, Imperial, Viña Real a nd Contino, has joined the Hatch Mansfield stable. Other portfolio additions include Louis Jadot Pinot Noir Rosé, Errazuriz Kai Carmenère and Grant Burge Chaff Mill Viognier, plus Lourensford's River Garden range. The agency plans to offer a one-stop-shop for premium brands and tailors its marketing activity to individual companies.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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