HwCg

11 July, 2008

Threm Hall, Start Hill, Bishop's Stortford, Herts CM22 7TD

T: 01279 873500

E: wine@hwcg.co.uk

W: hwcg.co.uk

Established: 1999

Off-trade split: 85%

Brands: Blason de Bourgogne (France), Canaletto (Italy), Montes (Chile), Jackson Estate (New Zealand), The Real Rosé Company (international)

Key personnel: Guy Young, managing director; Laura Jewell MW, agency director; David Cartwright, sales director; Richard Berrington, sales director - HwCg Specialist

HwCg Specialist has doubled its sales force and aims to grow its business with the independent and specialist sectors. HwCg has recruited a market intelligence analyst and brought the PR function in-house, as well as creating the post of technical support manager. The Montes Music & Wine Experience won national press coverage, and the Real Rosé Company is growing its listings as well as sponsoring Gastro Alfresco 2008. A UK sampling tour and a media campaign

for the brand are in the pipeline. HwCg plans to grow its South African presence

and to focus on its two separate sales channels, Specialist and International, in the year to come.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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