Percy Fox

11 July, 2008

Unit C, Woodside, Dunmow Road, Bishop's Stortford CM23 5RG

T: 01279 756200

E: percyfox.info@diageo.com

W: percyfox.co.uk

Established: 1886

Brands: Blossom Hill (US), Piat d'Or, Heidsieck & Co Monopole (France), Antares (Chile)

Off-trade split: 70%

Key personnel: Simon Lawson, managing director; John Hearn, grocery channel director; Rob Pickering, impulse channel director

Percy Fox has expanded California's Blossom Hill range with wines from three other countries - Italy, Chile and South Africa.

It has beefed up its rosÚ range with a drier-style Shiraz and has repackaged the varietal range in a bid to make it more contemporary.

Seventh Continent has also seen livery changes, designed to make the region more prominent, and Pommery's 20cl Pop Champagne has recently seen patriotic additions with stars & stripes and Union Jack motifs.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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