Reh Kendermann

11 July, 2008

Weinkellerei, Am Ockenheimer Graben 35, D-554411 Bingen/Rhein, Germany

T: +49 6721 9010

E: info@reh-kendermann.de

W: reh-kendermann.de

Established: 1920

Turnover: £64 million (€80 million)

Marketing and promotional spend 2008/9: £1 million-plus

Brands: Black Tower, Kendermanns, Weight Watchers Wines (Germany), The Bend In the River (Germany, Australia), Val Duná (Romania)

Off-trade split: 80%

Key personnel: Alison Flemming MW, export director key accounts; Richard Jones, managing director; Trisha Booth, press and PR manager

Black Tower, the top-selling German wine in the UK, is growing its volumes by around 20% a year and has beaten its target of selling more than a million 9-litre cases in a year. A single-serve can of sparkling Black Tower Fizz was launched at this year's London Wine Fair, as was Kendermanns' Special Edition Pinot Noir. Reh Kendermann carried out its biggest London and regional sampling programme this summer, and plans more brand support in the run-up to Christmas.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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