Mini Pommery reinvents Brit Pop

11 July, 2008

A mini-Champagne bottle decked out in the colours of the British flag is the latest addition to Pommery's Pop range.

The launch follows hot on the heels of a stars and stripes version introduced for American Independence Day.

"It gives a whole new meaning to the term Brit Pop," said Sara Hicks, UK manager for Vranken-Pommery Monopole.

Pop UK has an rrp of £13.50 and supplied in the UK by Percy Fox and Justerini & Brooks.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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