Bag-in-box addresses green issues
Published:  11 July, 2008

Fairtrade wine producer Fairhills has added a 1-litre bag-in-box format to its portfolio.

The joint venture between Origin Wines and South Africa's Du Toitskloof winery is supplying Pinot Grigio and a Cabernet Sauvignon/Cabernet Franc blend .

Fairhills chief executive Bernard Fontannaz said green issues had been a factor in the launch.

"As the largest Fairtrade wine supplier in the UK we feel it is our duty to take environmental issues into account when packaging our wine," he said.

"Bag-in-box is not only a convenient addition to our wine range, it also features a recyclable cardboard outer and is lighter to transport around the globe, resulting in a lower carbon footprint."

Waitrose is listing the bag-in-box format with a £6.19 price tag.




Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter