Major promotion for top whiskies

11 July, 2008

Ian Macleod Distillers has launched two limited-edition Isle of Skye whiskies.

A thousand individually hand-numbered bottles of Isle of Skye 21 Year Old have been released worldwide. The whisky is packaged in a Wade porcelain decanter and presented in a blue leather box. It has a price tag of 150-160.

A rare super-premium 50 Year Old has also been introduced with an rrp of 850-950. The 400 bottles are individually numbered and presented in an oak box with gold plate and certificate of authenticity.

The distiller is linking up with Isle of Skye-based restaurant The Three Chimneys to promote both its new releases. Marketing director Iain Weir said: "It's the perfect synergy in location, quality, craftsmanship and brand essence - all designed to target premium consumers in the UK who appreciate the very best.

"We will be looking at developing high- quality trade and consumer initiatives, including neck collarettes, tailor-made recipe ideas, consumer competitions, online activity and merchandising."




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