Asda cuts back RTDs to focus on cider

25 July, 2008

Asda is halving the amount of space it devotes to RTDs, it has been revealed.

The supermarket group said this week that the category was being downgraded, with more space being devoted to the booming cider category.

A spokeswoman could not confirm if the decision would mean delistings for RTD brands, or simply fewer facings for the existing products in the

line-up.

The RTD category is now worth £207 million in the off-trade, according to Nielsen data for the year to April 19, and is declining at a rate of 7% a year.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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