Fairtrade Fairhills range takes the Chilean route

25 July, 2008

Leading Fairtrade wine brand Fairhills is launching a range of Chilean wines in the UK market.

Fairhills, owned by South African wine company Origin Wine, also supports some of the largest Fairtrade initiatives in South Africa and Argentina.

Fairhills Chile will launch in the UK with the 2008 vintage comprising dual varietals, a rosé and single varietals such as Sauvignon Blanc, Chardonnay, Cabernet Sauvignon and Carmenère.

Fairhills is

in consultations with FLO-CERT, the Fairtrade accreditation body in Germany, to obtain accreditation for Viña Santa Irene, in the Curicó Valley, and will be developing links with producers in other regions.

Bernard Fontannaz, chief executive of Origin Wine, said: "The 2008 vintage will be the first for Fairhills Chile, and both Origin Wine and Viña Santa Irene are highly excited by the project, which will deliver optimum quality wines, while supporting the local community.

"The initial objectives of the project are to incorporate a daycare facility, and a secure environment for children, together with an improvement in the drinking water facilities and heating systems for households. The message is clear - the recipe for Fairhills has been proven via the South African initiative, where the focus on Fairtrade and ethics has resulted in a large-scale, successful project."

Fairhills wines from Chile are priced at around £5 for the dual varietals and rosé and £6 for single varietals.

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