Beck's unveils new Canvas designs

25 July, 2008

Beck's labels designed by talented young artists will replace the brand's traditional livery throughout August.

The four limited edition bottles, featuring designs judged by a panel from the Royal College of Art, will also appear in TV advertising.

Will Morris, senior brand manager for Beck's at Inbev UK, said: "Beck's Canvas marks an evolution of

ongoing support for creative and talented individuals, and our vision to bring inspiring and challenging artwork to a broader public."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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