KP's nut-ritional makeover claims

25 July, 2008

United Biscuits has given KP Nuts a packaging makeover to highlight the brand's nutritional benefits.

New-look packs will feature

claims such as Low GI, High in Fibre and MSG Free. Each flavour will

be colour-coded.

T wo new variants, MSG-free Salt & Vinegar and Spicy Chilli , will be available in 200g bags and 80g price-marked and non price-marked packs. Redesigned clips strips will

allow retailers to merchandise KP Nuts alongside alcohol.

Following the launch of Baked & Seasoned Nuts earlier in the year, United is introducing Baked & Seasoned Mixes in

Chilli & Lemongrass with Sweet Fire Red Pepper Pieces and Sea Salt & Rosemary with Toasted Pumpkin Seeds.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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