KP's nut-ritional makeover claims

25 July, 2008

United Biscuits has given KP Nuts a packaging makeover to highlight the brand's nutritional benefits.

New-look packs will feature

claims such as Low GI, High in Fibre and MSG Free. Each flavour will

be colour-coded.

T wo new variants, MSG-free Salt & Vinegar and Spicy Chilli , will be available in 200g bags and 80g price-marked and non price-marked packs. Redesigned clips strips will

allow retailers to merchandise KP Nuts alongside alcohol.

Following the launch of Baked & Seasoned Nuts earlier in the year, United is introducing Baked & Seasoned Mixes in

Chilli & Lemongrass with Sweet Fire Red Pepper Pieces and Sea Salt & Rosemary with Toasted Pumpkin Seeds.




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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