KP's nut-ritional makeover claims

25 July, 2008

United Biscuits has given KP Nuts a packaging makeover to highlight the brand's nutritional benefits.

New-look packs will feature

claims such as Low GI, High in Fibre and MSG Free. Each flavour will

be colour-coded.

T wo new variants, MSG-free Salt & Vinegar and Spicy Chilli , will be available in 200g bags and 80g price-marked and non price-marked packs. Redesigned clips strips will

allow retailers to merchandise KP Nuts alongside alcohol.

Following the launch of Baked & Seasoned Nuts earlier in the year, United is introducing Baked & Seasoned Mixes in

Chilli & Lemongrass with Sweet Fire Red Pepper Pieces and Sea Salt & Rosemary with Toasted Pumpkin Seeds.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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