Aero oozes grown-up indulgence

25 July, 2008

Nestlé Confectionery has redesigned Aero's packaging

to create "a more adult, indulgent look for the brand".

The new pack, which has a "metallised laminate film", also means the chocolate is kept up to five times fresher, according to trade communications manager Graham Walker.

"This packaging relaunch is the next step for Aero and is set to increase sales for retailers by creating better stand out on shelf," Walker said.

The new look will be advertised in a £2.5 million marketing campaign to include TV and bus sides from October.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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