Aero oozes grown-up indulgence

25 July, 2008

Nestlé Confectionery has redesigned Aero's packaging

to create "a more adult, indulgent look for the brand".

The new pack, which has a "metallised laminate film", also means the chocolate is kept up to five times fresher, according to trade communications manager Graham Walker.

"This packaging relaunch is the next step for Aero and is set to increase sales for retailers by creating better stand out on shelf," Walker said.

The new look will be advertised in a £2.5 million marketing campaign to include TV and bus sides from October.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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