Top Tip

25 July, 2008

I want to see retailers put their non-cold offering on the endangered list. It is of vital importance that retailers are reminded of their unique selling points, and in alcohol that is without doubt a cold ready-to-drink offering. Back this with service and locality, and price is not such a sensitive issue.

Wine tastings can also create new customers and involve people in their local store. Where retailers have held tastings they find that their customers don't just come in to top up, but are also using them as a destination for wine purchas ing."

Ross Shelley, scheme director of Blueprint Initiatives, Federation of Wholesale Distributors

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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