Top Tip

25 July, 2008

I want to see retailers put their non-cold offering on the endangered list. It is of vital importance that retailers are reminded of their unique selling points, and in alcohol that is without doubt a cold ready-to-drink offering. Back this with service and locality, and price is not such a sensitive issue.

Wine tastings can also create new customers and involve people in their local store. Where retailers have held tastings they find that their customers don't just come in to top up, but are also using them as a destination for wine purchas ing."

Ross Shelley, scheme director of Blueprint Initiatives, Federation of Wholesale Distributors

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225




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