COMPETITION

25 July, 2008

Win a case of newly designed Zagorka

Fullback Imports is launching Bulgaria's number one beer and flagship brand Zagorka Special in a new, bespoke bottle, and here's your chance to get your hands on some stock.

The company, which has the sales and marketing rights to Zagorka Special in the UK, will be launching the new 50cl bottle

in the UK from Aug 1, following a successful roll-out in its home market

in 2007. The makeover gives Zagorka a contemporary new image, according to Justin Horsman, director of Fullback.

"'The perfect content finally found its perfect shape' was the motto of the teams working on the new bottle design," he says. "The project was developed in collaboration with packaging design studio SiebertHead, in England. We are very pleased with the outcome, which has preserved the identity of the brand, greatly increased the brand standout on-shelf and enforced the premium credentials of Zagorka, whil e making the pack more relevant to the UK consumers."

To celebrate the launch, Fullback is offering you the chance to win your own case of the newly designed Zagorka. Three readers can each win a case of 20x50cl Zagorka Special 5 % abv by answering this question:

Where in Europe is Zagorka brewed?

Send your answer, with your name, address and telephone number, by Aug 3, to: OLN/Zagorka competition c/o Justin Horsman, Fullback, 10 Green Lane, Selby, North Yorkshire YO8 9AW. Zagorka Special is available via Fullback Imports in 33cl and 50cl bottles. Visit fullback-imports.co.uk or call 07818 424038 for more information.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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