Brand Phoenix

11 July, 2008

Oak Green House, Dorking, Surrey RH4 1QT

T: 01306 875225

E: jhunter@brandphoenix.co.uk

Established: 2001

Marketing and promotional spend for 2008/9: 4.7 million

Brands: First Cape (South Africa), Porta (Chile), Trapiche (Argentina), Renaissance (France), Castillo de Liria (Spain)

Off-trade split: 96%

Key personnel: Greg Wilkins, director; Steve Rosser, director; Steve Barton, director

The main piece of marketing activity for Brand Phoenix saw its First Cape South African brand become partner sponsor of the British & Irish Lions rugby union side for a 2009 tour of South Africa, which will include primetime TV and radio coverage. With 50,000 fans expected to travel to South Africa for the tour, a number of First Cape events are planned to take place around the tour.




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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