Constellation Europe

11 July, 2008

Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR

T: 01483 690000

E: info@cbrands.eu.com

W: cbrands.com

Established: 1945 in the US

Turnover: £2.6 billion ($5.2bn) worldwide for Constellation Brands

Brands: Hardys, Banrock Station (Australia), Stowells (international), Kumala (South Africa), Echo Falls (US)

Off-trade split: 80%

Key personnel: Troy Christensen, president UK; Peter Spencer, senior vice president sales; Clare Griffiths, vice president European consumer marketing

No sign of complacency at Constellation, which, despite owning some of the UK's top wine brands, has expanded its portfolio further this year with the launch of the premium South African brand Fish Hoek and its first French product, Enchanté, in partnership with Baron Philippe de Rothschild. Support for the established brands has seen a £12 million campaign behind Hardys, including a TV ad, and £5 million in advertising support for Echo Falls, which added a shatterproof plastic glass to its packaging SKUs. Other developments included the launch of a Hardys dessert Shiraz and Banrock Station in Tetra Pak.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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