Constellation Europe

11 July, 2008

Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR

T: 01483 690000

E: info@cbrands.eu.com

W: cbrands.com

Established: 1945 in the US

Turnover: £2.6 billion ($5.2bn) worldwide for Constellation Brands

Brands: Hardys, Banrock Station (Australia), Stowells (international), Kumala (South Africa), Echo Falls (US)

Off-trade split: 80%

Key personnel: Troy Christensen, president UK; Peter Spencer, senior vice president sales; Clare Griffiths, vice president European consumer marketing

No sign of complacency at Constellation, which, despite owning some of the UK's top wine brands, has expanded its portfolio further this year with the launch of the premium South African brand Fish Hoek and its first French product, Enchanté, in partnership with Baron Philippe de Rothschild. Support for the established brands has seen a £12 million campaign behind Hardys, including a TV ad, and £5 million in advertising support for Echo Falls, which added a shatterproof plastic glass to its packaging SKUs. Other developments included the launch of a Hardys dessert Shiraz and Banrock Station in Tetra Pak.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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