Distell Europe

11 July, 2008

Wellington House, 209-217 High Street, Hampton Hill, Middx TW12 1NP 

T: 020 8614 2720 

W: distell.co.za

Established: 2001

Turnover: £500 million-plus (global)

Brands: Nederburg, Two Oceans, Drostdy Hof, Durbanville Hills, Fleur du Cap (South Africa)

Off-trade split: 70%

Key personnel: Gary Greenfield, managing director

Europe; Richard Teasdale, UK account director

Europe; Sarah Gandy, European marketing manager

Following the success of

Nederburg's repackaging earlier this year, Distell will be launching a new look for its Two Oceans and Fleur du Cap ranges in the near future. The South African specialist has run some strong promotions through the year, including giving away £140,000 in cash on a neck-collar promotion and offering Two Oceans consumers £2 off their next purchase in return for giving their feedback on wines.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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