Off-Piste Wines

11 July, 2008

123 Promenade, Cheltenham, Gloucs GL50 1NW

T: 01242 229630

E: info@offpistewines.com

W: offpistewines.com

Established: 2007

Turnover: Ł20 million

Marketing and promotional spend for 2008/9 financial year: Ł1 million above the line

Brands: Yellow Tail, Montalto (Australia), Frozé (South Africa), Santa Helena (Chile),

La Piuma (Italy)

Off-trade split: 95%

Key personnel: Ant Fairbank, joint managing director and off-trade sales; Paul Letheren, joint managing director and off-trade sales; Claire Whitehead, marketing manager

Rosé-over-ice brand Frozé and Yellow Tail have been the main focus for Off Piste Wines, and the growth of both

- plus establishing Santa Helena and Montalto in the UK off-trade - are top of the agenda for the coming year.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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