Off-Piste Wines

11 July, 2008

123 Promenade, Cheltenham, Gloucs GL50 1NW

T: 01242 229630

E: info@offpistewines.com

W: offpistewines.com

Established: 2007

Turnover: Ł20 million

Marketing and promotional spend for 2008/9 financial year: Ł1 million above the line

Brands: Yellow Tail, Montalto (Australia), Frozé (South Africa), Santa Helena (Chile),

La Piuma (Italy)

Off-trade split: 95%

Key personnel: Ant Fairbank, joint managing director and off-trade sales; Paul Letheren, joint managing director and off-trade sales; Claire Whitehead, marketing manager

Rosé-over-ice brand Frozé and Yellow Tail have been the main focus for Off Piste Wines, and the growth of both

- plus establishing Santa Helena and Montalto in the UK off-trade - are top of the agenda for the coming year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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