Vinoceros

11 July, 2008

Stanley Way, Cardrew, Redruth, Cornwall TR13 8NQ

T: 01209 314711

E: sales@vinoceros.com

W: vinoceros.com

Established: 1994

Brands: Runamok (Australia/Chile), Rocco Bay (South Africa), The Roo Brothers, Red Hill Estate (Australia), Vida Nova/Onda Nova (Portugal),

Off-trade split: 60%

Key personnel: Nick Richards, commercial director; Jonathan Rule, sales support; Caroline Reaney, financial controller

Berkmann Wine Cellars' acquisition of Vinoceros was completed last month. T he agency has launched The Roo Brothers bag-in-box range, Spanish entry-level Jabali and independent-exclusive Runamok Rosé from Chile . Plans include introducing Chilean Runamok Sauvignon Blanc .




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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