Vintage Roots

11 July, 2008

Bridge Farm, Reading Road, Arborfield, Berks RG2 9HT

T: 0118 976 1999

E: trade@vintageroots.co.uk

Established: 1986

Turnover: £5 million-plus

Marketing and promotional spend for 2008/9: £50,000

Brands: Organic own-label (Europe), Touchstone own-label (New World), Albet i Noya (Spain), Emiliana Organico (Chile), Champagne Fleury (France)

Off-trade split: 50%

Key personnel: Lance Pigott, director/buyer; Neil Palmer, director/financial and marketing; Steve Lewis, general manager

Organic specialist Vintage Roots has had its busiest year yet, recruiting new sales and office staff and taking on more than 40 new

wines - including Jean Bousquet from Argentina, La Raia from Gavi in Italy and Basconcillos from Spain's Ribera del Duero. The coming year will see it recruit more sales staff, move its warehouse and build a new office, as well as taking on more organic wines from around the world.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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