It's Wachau day for Alliance

11 July, 2008

Austrian wine producer Domäne Wachau has appointed Alliance Wine as its sole UK importer.

Alliance said the agreement was a move by the Austrian firm to build on changes made to presentation and quality

of its wines by the new

Wachau management team of Roman Horvath and Heinz Frischengruber.

The 300-year-old co-operative has invested in vineyard quality and has graded growers to try to drive up standards.

Horvath said: "At at time when we have a lot of potential to build upon, we are delighted to have found a company whose energy, passion and dynamism match our own."

Giles Cooke MW, wine development director for Alliance, added: "We have been really impressed by the wine quality

and professionalism that accompanies it.

"The wines are fabulous and express a sense of place like no other wines can. We are going to have real fun selling them."




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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