International 'task force' creates look

11 July, 2008

The

Freixenet Cava bottle has been given a new look and the producer's Rosado fizz has been renamed Cordon Rosado.

The packaging redesign has been carried through to other styles in the Freixenet family and is the result of a three-year marketing makeover .

Graham Fortune, managing director of Freixenet (DWS) in the UK, said: "The project to create the new look was run by an international task force, who used the theme that great brands never stand still as a motto.

"It has given the brand real clarity and has hit its objectives to amplify and update the packaging."




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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