Feminine appeal for Frizzante

11 July, 2008

A

range of Italian sparkling wines aimed at women in the 25-to-35 age bracket has been launched by Buckingham Schenk.

Morrisons is

listing the Pinot Grigio blush, the first product in the Frizzante range being produced by Schenk Italia.

The wine is being sold by the multiple for £4.99.

Buckingham Schenk approached non-wine design agencies to come up with the wine's look, which it said takes its cues from the world of perfume, with sweeping fonts and luxurious colours.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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