One Big Tree for all types of fruit

11 July, 2008

Kopparberg cider will have a presence at Camp Bestival this weekend and Scotland's Connect music festival at the end of August.

The Swedish brand will give festival-goers the chance to taste its pear, apple and mixed fruit ciders in activity under the banner of One Big Tree.

A custom-built pavilion will have seating under a giant tree, with DJs playing chilled beats during the day and

dance music at night, when the tree will be lit up.

Other

activity

includes privilege cards which will be

distributed to consumers in Scotland, giving them access to a number of club nights in towns and cities across the country in July and August.

The nights will feature six emerging groups who will feature on a series of three limited-edition 7-inch discs to be released by the brand.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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