Major promotion for top whiskies

11 July, 2008

Ian Macleod Distillers has launched two limited-edition Isle of Skye whiskies.

A thousand individually hand-numbered bottles of Isle of Skye 21 Year Old have been released worldwide. The whisky is packaged in a Wade porcelain decanter and presented in a blue leather box. It has a price tag of £150-£160.

A rare super-premium 50 Year Old has also been introduced with an rrp of £850-£950. The 400 bottles are individually numbered and presented in an oak box with gold plate and certificate of authenticity.

The distiller is linking up with Isle of Skye-based restaurant The Three Chimneys to promote both its new releases. Marketing director Iain Weir said: "It's the perfect synergy in location, quality, craftsmanship and brand essence - all designed to target premium consumers in the UK who appreciate the very best.

"We will be looking at developing high- quality trade and consumer initiatives, including neck collarettes, tailor-made recipe ideas, consumer competitions, online activity and merchandising."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter