Cash giveaway to boost Ribena sales

11 July, 2008

GlaxoSmithKline is running

its biggest

on-pack promotion for Ribena.

The company is investing 1.75 million in the push, which will see 1,000 being given away every day

until October.

The text-to-win mechanic will be available on all core Ribena products and will be supported by a radio and poster ad campaign.

Brand manager Rachel Quinlan said: "We're anticipating an excellent response to our 1,000 a day giveaway - it will stimulate excitement in the entire Ribena range, increase the frequency of purchase among existing consumers and attract new customers to the brand."

Ribena 100% Pure Juices will also be backed by a 1.4 million sampling campaign this summer. The Ribena Harvestival is designed to "bring the taste of the countryside to consumers" and includes a series of events in 41 locations . The activity forms part of a 15 million spend on Ribena in 2008.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter