Now blame it on the Weatherman

11 July, 2008

Danone Waters is launching an email service for independent retailers to tell them the week's weather forecast and the corresponding bottled water sales predictions.

The weekly Weatherman email has been designed to help retailers "make the most of the profit opportunity when it comes to the bottled water category during hot weather spells ", according to Danone.

"Savvy retailers will already know the impact that weather has on their bottled water sales. Taking 14C as a base, when the sun is shining and temperatures reach 20C, sales will typically rise by 36% and when it reaches 25 C sales will increase by 78%. If the temperature tops 30 C bottled water sales will typically increase by a whopping 125%, making it imperative for retailers to keep an eye on the weather forecast," a spokesman said.

Trade communications manager Liz Forte added: "We always strongly recommend that retailers stock up when it becomes hot and sunny, but the Weatherman email service details exactly when that happens - and how much more water retailers can expect to sell as a result."

To receive the service, email danonewaters@publicasity.co.uk.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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