Diageo to cut a £30m Cobra deal

08 August, 2008

Diageo is reportedly ready to take a 30% stake in Cobra Beer in a deal which could be worth as much as £30 million.

The deal would be intended to give a turbo boost to a lager which has performed strongly in the UK market, but is thought to need extra working capital and distribution muscle to achieve its national and international ambitions.

Selling a stake in the business he built up from scratch may come as something of a wrench for entrepreneur Lord Karan Bil imoria, but the possibility of Cobra joining the portfolio of the world's biggest drinks corporation may be too lucrative to resist.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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