A sporting effort from Blackthorn

08 August, 2008

Gaymer Cider Company's Blackthorn is investing in a 1.2 million marketing campaign linking the brand to sport in the south west.

The campaign,

Loving Sport in Blackthorn Country, will cover regional print, radio and outdoor advertising, sponsorship of local sports teams and a PR campaign backing sports in the region, including skittles.

Gaymer managing director John Mills said: "Blackthorn's target consumers are down-to-earth blokes , and sport is an integral part of their lives. Our latest campaign aims to integrate the brand into the heart of the community."

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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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