Cider duo too strong for Portman

08 August, 2008

Two strong ciders have been taken off shelves after the Portman Group found they breached its code on responsible drinks marketing.

Blackout Cider and Mega White Cider, from the Somerset-based Original Cider Company, are to be renamed

after the

ruling by the

group's independent complaints panel.

Portman Group chief executive David Poley said: "The name Blackout was apparently intended to celebrate the eclipse of the sun, but it can also mean passing out.

"It's unacceptable for the industry, even inadvertently, to promote any dangerous effect which can occur through excessive drinking.

"The

panel decided that the term 'mega strength' made Mega White's high alcoholic strength a dominant theme. "

The complaints were brought by the National Association of Cider Makers .




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter