Woods raises glass with tot campaign

08 August, 2008

First Drinks Brands is getting behind Wood's 100 Old Navy Rum with a limited -edition glass give away and regional PR campaign.

The activity kicked off on July 31 to commemorate Black Tot Day, which marks the day in 1970 when the Royal Navy stopped the 300-year-old practice of issuing a tot of rum to every working sailor around the world.

The activity aims to reinforce the brand's naval heritage and

includes sampling in Portsmouth, Plymouth and Chatham.

An off-trade neck-collar promotion

will offer free

limited -edition tot glasses , and a PR campaign

will target over-50s men living in naval towns .

Marketing executive Sarah Pace said: "Wood's 100 was one of the original tot rums consumed on board naval ships. It is still a firm favourite with the naval community today and Black Tot Day provides the ideal platform on which to help further drive trade sales."

The dark rum is made in Guyana, South America, and is matured for one year and

is available in 70cl bottles with an rrp of 18.99.

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