In brief

08 August, 2008

Blavod Extreme Spirits has

signed an agreement to licence the trademark rights for Jago's Vodka Cream. The deal means Blavod will pay Shetland Spirit Company 35% of the cream liqueur brand's "net contribution", minus promotional spend, for four years. After this period, Blavod may fully acquire the trademark for £1.

South African cream liqueur Amarula is bringing an African Oasis to Bedford Square in London for four days starting from Aug 6. The free consumer event will feature African music, art and crafts, and mixologist Ben Reed will

be on hand to show how Amarula can be included in a range of

cocktails.

Auchentoshan Distillery has created a new website as part of a £500,000 investment in its Lowland single malts. To celebrate the launch of auchentoshan

.co.uk, visitors to the site can enter a competition to win a rare bottle of Auchentoshan 1957 - one of only 144 hand-numbered bottles in the world - worth £2,500. The site also features cocktail recipes, tasting notes, a blog from distillery manager Iain McCallum and an update on the new visitors' centre which opens in the autumn.

Whitley Neill gin has secured a listing in Oddbins. The London Dry Gin, which is independently owned and created by Johnny Neill, will be available in all stores from September with an rrp of £16.99. Five per cent of the proceeds from each bottle sold will go to Tree Aid, a UK-based charity that provides

support to organisations in Africa.

Ian Macleod Distillers has repackaged its Langs Supreme blended whisky in an effort to give

it a more premium image. "The design brief was to emphasise Langs'

history, heritage, provenance and location, giving

it greater shelf presence and product premiumisation," a spokesman said.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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