Girls Aloud T-shirt giveaway begins

08 August, 2008

NestlÚ Confectionery is giving consumers the chance to win

T-shirts designed by Girls Aloud in a KitKat Senses on-pack promotion.

One hundred and sixty five T-shirts in five

designs will be given away every day throughout September.

To enter , consumers can text a numberáfound on wrappers or enter via kitkat-senses.co.uk.

The push will support the Make-A-Wish Foundation, a

charity that helps grant wishes

for terminally ill children.

Trade communications manager Graham Walker said: "Girls Aloud are renowned for their style almost as much as their music, so we expect these unique Kit Kat T-shirts to create massive demand."

TV, press, outdoor and London Underground ads will promote the

give away, and in-store POS materials featuring Girls Aloud will be available foráretailers.

KitKat Senses is targeted at calorie-counting

women and contains 165 calories per bar.




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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