Girls Aloud T-shirt giveaway begins

08 August, 2008

NestlÚ Confectionery is giving consumers the chance to win

T-shirts designed by Girls Aloud in a KitKat Senses on-pack promotion.

One hundred and sixty five T-shirts in five

designs will be given away every day throughout September.

To enter , consumers can text a numberáfound on wrappers or enter via kitkat-senses.co.uk.

The push will support the Make-A-Wish Foundation, a

charity that helps grant wishes

for terminally ill children.

Trade communications manager Graham Walker said: "Girls Aloud are renowned for their style almost as much as their music, so we expect these unique Kit Kat T-shirts to create massive demand."

TV, press, outdoor and London Underground ads will promote the

give away, and in-store POS materials featuring Girls Aloud will be available foráretailers.

KitKat Senses is targeted at calorie-counting

women and contains 165 calories per bar.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter